Floor 1 – Lounge Area

Optimus Prime Stage

5pm-6pm – Panel

Title: Music Creation for Video & Media

Participants: Asaf Talmudi, Echo Morgenstern, Ori Winokur

Host: Ishai Adar

Language: Hebrew

Description:

Music has always been essential to the world of video, but video has not always been as present in our world as it is today. In the reality of 2021, a growing number of musicians find themselves experimenting with or even earning a living creating music and sound for films, TV series, advertisements, and video games. This panel will examine various approaches and styles within this significant and ever-developing field.

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6:15pm-7:15pm – 1-on-1 Talk

Title: Curation Vs. Creation

Participants: Danny Kapilian (US) & Carmi D. Wurtman (IL)

Language: English

Description:

A dense conversation between two mega-producers – about entrepreneurship and creativity in production of top level events, while discussing how to create unique, outstanding happenings in the vast landscape of musical and cultural events.

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7:35pm-8:05pm – Discussion Circles – Round 1 (30 min.)

An hour of discourse on highly important subjects

1. Title: International Status:
   What is the post-Covid event-producing situation around the globe?

Participants: Michael A. C. Johannesen (FO), Vlad Yaremchuk (UA), Pekka Tähkävuori (FI)

Language: English

Description:

Have we already returned to “the good old days” in regards to live music shows? How should we deal with the restrictions in different regions of the world? What are the effects of complication on traveling artists? And where is this all headed?

In this talk, featuring participants from different parts of the world, we will attempt to compose a situation report of where we currently stand and where we are headed in the post-pandemic world.

1. Title: Cross-Genre:
   How dependent are we on the old terms of genre-based markets?
   Participants:  Jordi Jaime i Bofill (ES), Gil Karniel (IL)

Language: English

Description:

Where does jazz begin and rock music end? What is world music and what does making indie music mean in today’s world? Genres have always been useful to both industry people and music lovers, while confusing them all in the same breath. In honor of the “mixed” edition of Israel Music Showcase we pose the question – is there still a real need to separate music on the genre level? Or can we go ahead and mix everything up together?

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8:10pm-8:40pm – Discussion Circles – Round 2 (30 min.)

1. Title: Artistic Curating as Experience Designing:
   What are the 2021 expectations from the curation process?

Participants: Bruno Rocha (PT), Marilyne Lacombe (FR), Udi Niv (IL)

Language: English
Description:
Is it possible to break the standard audience-stage format? Can viewers be challenged, and seen not only as passive consumers of artistic content? What is the importance of location and its distribution in regards to experiencing artistic content? How much should continuity be taken into consideration? How much thought is given to the overall experience, as opposed to each separate frame and goal?

1. Title: Gender-Balance, Outside the Spotlight:

How can we balance gender representation in the technical, managing and producing fields of the music business?

Participants: Katrina Lopes, Flora (Liron Meshulam)

Language: English
Description:

What are the obstacles blocking an egalitarian gender division in various “offstage” positions and professions? Production, sound & lighting tech and design, artistic direction, etc. – despite a growing trend of gender balance onstage, we still see gaps behind the scenes that are not catching up. Is it due to career considerations? Academic obstruction? Perhaps a lack of distinct female “legacy” in these realms? In this discussion, we dive deep into the topic.

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9pm-10:15pm – 1-on-1 Talk

Title: Producing 21st century’s MAGIC

Participants: Carmen Rizo (US) & Tamir Muskat (IL)

Language: English

Description:

A meeting between two super-producers, each with a distinct musical signature – in a discussion on breaking boundaries, inspiration, and dreams.

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Floor -1 – Basement Area

 R2D2 Stage

5:30pm-6pm – Panel

3 x 10 Min. Presentations

Participants: Bruno Rocha (PT), Vladyslav Yaremchuk (UA), Michael Antony Charles Johannesen (FO)

Language: English

Description:

Come broaden your horizons while getting to know three representatives of some very special festivals and projects: Bruno and the Museu da Cidade project he runs in Porto, which combines music and visual arts in an innovative and creative fashion, connecting galleries and museums with musical content; Michael, head of G! festival in the Faroe Islands off the coast of Iceland, where musical content and an extensive tourist experience are combined to give visitors a special acquaintance with the Island; and Vladyslav from the Ukraine, who runs one of eastern Europe’s biggest and most influential festivals, taking place against all odds and hosting hundreds of thousands of visitors.

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6:15pm-7:15pm – Workshop

Title: The Two Main Things You Need to Know About Sync

Participants: Svenja Mahlstede (DE) & Pia Hoffmann (DE)

Language: English

Description:

Pia, Music Supervisor for a wide range of films and TV programs, and Svenja, lead of the sync dept. at Universal Music Germany, will attempt to answer the two main questions regarding synchronization, or the licensing of music to films, series, ads and video games: 1. How do we bring our music to the right people? 2. What do we do in the event of an offer to sync our music?

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7:30pm-8:30pm – Podcast Talk

Title: A Podcast about Podcasts

Participants: Yossi Fine, Nir Goraly, and Maya Kosover – the “Shir Ehad” team.

Language: Hebrew

Description:

Yossi Fine hosts Nir Goraly and Maya Kosover in this recorded and filmed conversation-turned-podcast. Nir and Maya are the team behind “Shir Ehad”(“One Song”) – a podcast produced by Kan – the Israeli Public Broadcast Corporation. Their podcast, which started in 2017, has become one of Israel’s most popular shows, with a new upcoming season in the works. The discussion will deal with the idea of podcasts – How are they created? What caused the format to become so popular? Is it a true replacement for the radio world? And what is the secret to its charm?

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8:45pm-9:45pm – Workshop

Title: How to Book an International Tour

Participants: Gadi Stern (Shalosh) & Yisgav Dotan (Lucille Crew)

Language: Hebrew

Description:

In this hands-on workshop, Gadi Stern and Yisgav Dotan will be sharing insights, tips and secrets of a practical technique they use when planning worldwide tours for their groups.

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RoboCop Stage

6:15pm-7:15pm – Talk + Q&A

Title: Meet Universal IL

Participants: Meytal Shevah (IL), Ami Nir (IL)

Language: English

Description:

An open encounter with the heads of A&R at Universal Israel, which recently broke out onto the Israeli market, having already managed to arouse curiosity in regards to the artist roster they will be curating here. You are welcome to ask anything you wanted to know about what it means to be a major label taking its first steps in the Israeli market.

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7:30pm-8:30pm – Panel

Title: Global Israeli Breakthrough Countries

Participants: Laurence Haziza (FR), Elazar Zinvel (TR), Pumiki (IL), and others TBA

Language: English

Description:

In many countries such as Turkey, France, India, Germany, and others, there has been a substantial trend of Israeli musical export going on for some time. Each country has its own chain of events that led to Israeli musicians arriving at its shores, collaborating with local music scenes and creating a relationship with the Israeli musical repertoire. In this panel, we will be discussing territories where the Israeli music market has been received with open hands for many years. Come meet our worldwide friends and partners.

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8:45pm-9:45pm – Panel

Title: The New Music Economy

Participants: Ran Geffen, Kayla Diamond, Katrina Lopes

Language: English

Description:

In the relatively short history of recorded music industry, there have been a number of defining periods which changed the game in regards to the way the industry works, how it generates income, how it markets itself, and how it brings music to the ears and hearts of listeners. Today, after some fundamental changes brought on by technological advancement and accessibility, as well as winds of cultural and sociological change blowing around the world – it has become clear that we stand at a crossroads, and the near future is going to differ greatly from what we’ve known until now. In this panel we will attempt to tackle the approaches and configuration of music’s new economics, discuss technology, models, regulation, and some arguments ranging from pure philosophy to real-time practical matters.

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Floor 2

WALL-E – Film Screening Area

 Director: Maya Zaydman

48 Min” 18:00-18:50

Year: 2014

Written, directed, and produced by Maya Zaydman

about:

A documentary cabaret following indie musician Yehu Yaron’s path to releasing his sophomore album. In songs of love, birth and illnes – Yehu exposes that which he can’t speak about outside of his songs. A journey into the depths of a musical creative process – from the first steps of songwriting to the release show. An intimate portrait of an artist whose personal life invades his creation and shapes it

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Dudu Tassa & The Kuwaitis: “Don’t Be So Modest – You Aren’t That Great”

Director: Tal Hake

64 Min 19:00-20:05

Producer: Or Davidson

About:
In April of 2017, Dudu Tassa was invited to open for “Radiohead” on their US tour. Dudu embarked on the trip of a lifetime, accompanied by his band “The Kuwaitis” – a unique group of Jewish and Arab musicians – and joined by singer Nasreen Qadri. As Dudu succeeds in bringing the original Kuwaitis – his grandfather and great-uncle – back to their proper place on the big stage, before enormous audiences from all over the world, he experiences a touching and very meaningful moment. Alongside the glory and excitement, an almost inconceivable connection between Iraqi music and rock’n’roll is revealed, performed together by an Israeli Jew and an Arab Muslim in the United States.

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Junun

Director: Paul Thomas Anderson

Min”54 20:05-21:00

Production: Pippa Robinson, Erica Frauman

Production Studio: Ghoulardi Film Company

Editor: Andy Jurgensen

Camera: Paul Thomas Anderson, Nigel Godrich, Sharona Katan, Ian Patrick, Arne Warmington

Soundtrack: Sam Petts-davies, Christopher Scarabosio

Original Music: Shye Ben Tzur, Jonny Greenwood, Rajasthan Express

About:
Best-selling album “Junun” was born from the extraordinary musical combination of poet/musician Shye Ben Tzur, “Radiohead” guitarist Jonny Greenwood, and the indian group “Rajasthan Express”. Over twenty musicians gathered in the Mehrangarh fort, a large and magnificent castle built in northern India in the mid-15th century, to record what would quickly (and rightfully) become a major hit. The film attentively follows the creative processes that took place over the three weeks of recording at the fort, including all the moments of inspiration, the misgivings, and mutual creative fertilization. This collaborative effort gave birth to unique songs that combine Hebrew poetic texts with Sufi mystical music, singing in Urdu and a sound that travels from jazz to gypsy rhythms, and from lamentation to dance. Against a backdrop of local landscapes and small peeks into the nearby town, it is this musical affluence that makes up the beating heart of the film.

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Agam Halimon

Director: Roy Rieck

35 Min” 21:00-21:35

about:
A film following the creative process behind Tomer Yeashayahu sixth studio album, of the same name. The film “Agam Halimon” (“Lemon Lake”) was directed by musician and editor Roy Rieck (Acollective, Hagal Hasheni).

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TINY FINGERS:
The Fall – Live At The Dead Sea

Director: Oren Ben David

50 Min” 21:35-22:15

Co-Director & Editor: Guy Zakh

Director of Photography: Ilya Marcus

Production: Asaf Ben David

about:

At sunrise, ‘Tiny Fingers’ had begun playing its album “The Fall” fully and continuously, over the northern shores of the Dead Sea.

The one hour long film brings together the unique performance of the live music with a documentation of nature cinematography capturing the multitude of views, shades and landscapes surrounding the ever changing region.

The film begins in complete darkness and accompanies the band and nature from early twilight up to the moment when the first ray of light touches the soil of the lowest place on Earth.

A one-time dialogue formed between a musical piece and nature, between the personal and universal as those encounter in perfect harmony at sunrise.